The before and after difference on our client's landing page was bigger than I expected

I redesigned a client's landing page last month, you know, just a simple layout change (moved the CTA above the fold and cleaned up the copy). Their form submissions jumped from 12 a week to 47 in the first week after launch. It wasn't even a fancy redesign, just better flow. Has anyone else seen a big shift from a minor tweak like that?

2 comments

2 Comments

paige_martin11d ago

Honestly was it just the CTA placement or did you cut down the copy too?

holly_williams9d ago

47 form submissions from 12? That's wild. I tweaked a client's headline once, just changed "Get Started Today" to "Start Your Free Trial Now" and they acted like I'd discovered fire. People are weird, man.