I was a diehard Facebook ad guy until I tried Google Local Services

For like 3 years I ran Facebook campaigns for a home services client and got maybe 2-3 leads a week. Switched to Google Local Services ads in March and they're pulling 8-10 calls per week for half the budget. The difference is people on Google are actively searching for a plumber, not just scrolling memes. Has anyone else had better luck with one platform over another after switching?

2 comments

2 Comments

blairwhite28d ago

I read somewhere that Google is crushing it for local searches compared to Facebook.

the_richard28d ago

Yeah, the "crushing it" part feels like a stretch. I mean, Google is definitely better for things like "pizza near me" or finding a plumber, but Facebook's local groups and events are way more useful for stuff like community recommendations or garage sales.