My Portland client wanted a logo that was 'like a bird, but also a mountain, and maybe a book'

I spent a full week on 30 different sketches, and they picked the first one I made (which I thought was the worst). It made me wonder if showing too many options is a bad idea, or if you just need that one perfect hit. Has anyone else had a client pick the rough draft over the polished stuff?

2 comments

2 Comments

rubyreed16d ago

Last year I showed a client three logo ideas and they went with the messy thumbnail from my notebook. Now I only show two or three polished options max. Showing too many can make them overthink it, and that first idea often has the raw energy they wanted all along. It's a tough lesson to learn after putting in all that extra work.

theas9416d ago

@rubyreed's story proves clients often pick the rough sketch with the most life in it.