Unpopular opinion: I think simple black text on white is better than those fancy full-color bumper stickers

I used to spend like $30 each on those glossy, multi-color designs with gradients and shadows from a custom print shop... but then I realized people can barely read them from more than 10 feet away on the highway. Last year I switched to basic one-color vinyl from a local sign maker for $8 a pop and get way more comments at stoplights. Anyone else feel like simpler designs actually get read more often?

3 comments

3 Comments

paulperry1mo ago

Agree completely, I had the same exact thing happen with mine.

spencer_sanchez671mo ago

Oh man, that smaller font tip is gold. I switched to a tight sans-serif in white on my matte grey car and it reads crystal clear even from way back.

skyler_kim1mo ago

Reduced the font size way smaller than what the fancy shops suggest and got more people actually stopping to read the whole thing. Its counterintuitive but a 2 inch tall block of white text on a dark car just draws the eye better than a giant colorful mural that nobody can parse. Plus the smaller letters mean fewer cracks and peeling after a year in the sun. Simple shapes and high contrast just work better for the human brain when you're moving at 60mph.