Realized my bumper sticker lettering was too small after I drove past a car with one of mine

I was at a stoplight last week and saw my own design on a minivan ahead of me. I could barely read the text from two car lengths away, even though it looked fine on my screen at home. That's when it hit me that I'd been designing stickers for close-up viewing, not for actual road use. I went back and measured my font sizes against some popular ones I see on the highway. Has anyone else tested their designs from a distance before printing?

2 comments

2 Comments

paul1173d ago

Yeah, I had the same rude awakening with some decals I put on my own truck. It's a bummer when you realize the text that looked perfect on your laptop is basically invisible at 50 feet.

grace4193d ago

Holy crap, I never even thought about that from a branding angle. Like, you see these big companies with their logos and text on trucks and billboards and you just assume that stuff scales perfectly. But yeah, the difference between a laptop screen and real life is huge. It makes you wonder how many small businesses waste money on signage that nobody can actually read from a distance.