My last batch of bumper stickers had a typo in the URL

I ordered 200 of those 'honk if you love local honey' stickers for a farmers market booth in Eugene, and the website printed as 'honeyfarm.org' instead of 'honeyfarm.net'. Got them delivered Tuesday, didn't notice until I handed one to a customer and she laughed. What do you guys do to catch mistakes before sending the final file to the printer? I'm thinking of doing a test print on one sticker next time.

2 comments

2 Comments

james5334d ago

I used to think triple checking the file was enough, but that test print idea is actually smarter than I gave it credit for. You're basically seeing exactly what the customer will get, which is way more reliable than staring at a screen. Probably saves a lot of headaches even if it adds a day to the timeline.

grace_fox34d ago

@james533 hit on something real with the test print idea, but here's a different thing nobody's brought up yet - have someone who knows nothing about the project look at the proof. Like grab an actual stranger at a coffee shop. I started doing this after I printed 500 shirts that said 'freedom' instead of 'freedoms' on the flag graphic, and nobody on my team caught it because we all read what we expected to see. A fresh pair of eyes catches stuff like URL typos every time, especially if they're not invested in the design.