Coffee shop loyalty apps have me torn after seeing the numbers

I popped into that new Brew Theory spot downtown last Tuesday and noticed their app tracks every penny plus rewards tiers. My habit runs about $58 a month there, which could cover a decent bag of beans and a cheap grinder at home. But the app gave me a free drink after 8 purchases, and my buddy swears he earned $30 in perks over 3 months. Is chasing those little rewards actually a win, or are we just fooling ourselves about the savings? Has anyone else done the math on their own coffee app and switched sides?

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nathan_barnes4d ago

Perks keep you loyal to a pricey habit.

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